Cryptozoic and Gen Con Partner to Grow the Games Business

By Will Brinkman

Gen Con LLC and Cryptozoic Entertainment™ partner to grow the business of games at Gen Con Indy 2011

SEATTLE - (March 31, 2011) Gen Con's Entrepreneurs' Avenue is a special area in the annual game convention's exhibit hall that supports new game and gaming-culture oriented businesses. Entrepreneurs' Avenue launched successfully in 2010 and in its second year will be completely full. Cryptozoic Entertainment, a growing force in the game and entertainment publishing industry, has committed to sponsoring the Entrepreneurs' Avenue in 2011, and is returning to Gen Con Indy as a Contributing Sponsor of the convention at-large.

Gen Con awards Marketing Fellowship awards to the top six applicants from Entrepreneurs' Avenue. These awards afford the selected companies the opportunity to gain better exposure for their businesses through on-site marketing and expanded space in the exhibit hall. This year, Cryptozoic will select the best Marketing Fellowship recipient based on show presentation at Gen Con Indy 2011 and will provide a marketing grant valued at $5,000 toward the selected company's presence at Gen Con Indy 2012. “We understand very well the challenges of launching a new business based on games. Cryptozoic wants to support companies that have ingenuity and passion, but that need that extra push to help them reach their next level of success. A strong presence at Gen Con is a key component of that success,” said Cory Jones, President and Chief Creative Officer for Cryptozoic Entertainment.

In addition to the marketing grant, the six companies from Entrepreneurs' Avenue that are selected for marketing fellowships will have the opportunity to schedule pitch sessions with Cryptozoic's executive team. “Cryptozoic’s team takes creating fun seriously. We are fortunate to have a strong partnership with a company whose strength and expertise supports the continued growth of the gaming industry as a whole. We appreciate Cryptozoic’s commitment to supporting both Gen Con and the companies that make our convention possible,” said Adrian Swartout, CEO of Gen Con.

About Cryptozoic Entertainment

Cryptozoic Entertainment was founded in 2010 on the core principle of “fans first.” The

Cryptozoic staff consists of fans who are dedicated to producing the highest quality product and community experience possible. Visit www.cryptozoic.comfor additional product and event information.

About Gen Con

Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game

convention in North America. It was acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington.  Gen Con is a consumer and trade experience dedicated to gaming culture and community. For more information visit the website at up-to-the minute details, find us at at



Media Contacts

Stacia Kirby for Gen Con

(206) 363-1492

Jenna Sices for Cryptozoic

(949) 769-2161


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