We are hard at work developing the trading cards for season 3 of The Walking Dead. This product is getting a lot of attention internally, and a lot of time and resources are being dedicated to create a really awesome product for collectors. We have been blown away by the reception of the releases for seasons 1 and 2, but we also have improvements we would like to make to create an even better product for fans. And, it is with that goal in mind that we have been working to come up with a configuration that we think will help meet the growing demand while remaining a very collectable product.
Season 3 is a very dramatic storyline, full of a lot of amazing scenes, with a great line-up of supporting characters. There are some limitations we must consider when developing the cards, which centers on the fact that we are limited as to the number of characters we can show. So, for seasons 1 and 2, we really had to stick to the main characters to tell the story. This meant I was occasionally rooting for the walkers to kill off some of the survivors. Get some fresh blood in the mix, if you'll excuse the bad joke. Sorry, Amy.
For season 3, it is really important to us to widen the scope of the characters in order to tell more of the story, and it allows some new signers for the set. To do so, we will be splitting the season into two parts, which will focus on the characters in the prison (Part 1) and the characters of Woodbury (Part 2). Now, there is obviously some crossover of characters between the two sets, but it does mean that there will be a lot of new characters for Part 2. We are also working tirelessly to acquire lots of awesome wardrobe pieces and props from season 3, so fans should have lots of really amazing things to look forward to in the upcoming sets.
Development for the two sets is happening simultaneously, so all of the cards should fit together rather seamlessly. Card numbering for Autograph, Wardrobe, and Base cards will continue from Part 1 to Part 2. We want there to be a comprehensive feel for Season 3, so although it is broken up into two sets, we will get one overall picture from the two sets.
Set 1 should release by the end of the year, and since development is simultaneous, Part 2 should release just a few months after that. The timing of the second release should be enough to give collectors a bit of time to enjoy the first part before the second part is released. Fans can look forward to two really awesome promotional cards distributed in the October/November and December/January issues of Non-Sport Update Magazine. Numbered 1/2 and 2/2, the promotional cards feature Rick and The Governor respectively. You can get a look at those cards below:
Be sure to check out the product page on occasion for more updates!