January 30, 2025 Shahriar Fouladi

Peanuts Worldwide and Cryptozoic Announce Partnership to Create Peanuts Products

Peanuts Worldwide and Cryptozoic Announce Partnership to Create Peanuts Products

Peanuts Playpaks and The Doctor Is in Game Arrive Later This Year as Part of the Celebration of the 75th Anniversary of the Beloved Property Created by Charles M. Schulz

Laguna Hills, CA — January 30, 2025 — Peanuts Worldwide and Cryptozoic Entertainment, leading creator of tabletop games, trading cards, and collectibles, today announced a partnership to create game and trading card products based on the beloved Peanuts comic strip created by Charles M. Schulz as the brand celebrates its 75th anniversary.

The initial products are Peanuts Playpaks: 75 Years and the card game Peanuts: The Doctor Is in. Celebrating the milestone year for the characters, the Playpaks set features trading cards that focus on playful activities. Each 5-card pack includes Base/Color It, Foil/Activity, Sticker/Puzzle, and Standee, Scratch ’n’ Sniff/How to Draw, or Temporary Tattoo Cards. The iconic and memorable images on the cards are designed to appeal to Peanuts fans of all ages.

Peanuts: The Doctor Is in is a card game that takes inspiration from the comic strips in which Lucy Van Pelt offers less-than-useful advice from her psychiatric booth. In each turn of the game, one player takes the Charlie Brown standee and plays a Problem Card asking for advice. The other players take on the role of Lucy, responding with Advice Cards featuring memorable comic strip panels that offer entertaining solutions to the problems. The Charlie Brown player selects the Advice Card that they feel best responds to their problem.

“We are thrilled to be collaborating with the Peanuts team in creating new products that celebrate the characters created by Charles M. Schulz,” said John Nee, CEO of Cryptozoic. “Our whole team grew up with Peanuts, so it’s a dream come true to make game and Playpaks products that speak to the love of the brand and hopefully bring joy to Peanuts fans of all ages around the world.”

Peanuts Playpaks: 75 Years will release in Q2 2025 and the Peanuts: The Doctor Is in will release in Q3.

75 Years of Peanuts

Happiness is…75 Years

In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Artists, musicians, philosophers, and fans have been inspired by Charles Schulz’ creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.

About Peanuts:

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

About Cryptozoic Entertainment

Since 2010, Cryptozoic Entertainment has been dedicated to the concept of “Fans First,” striving to develop the most creative and sought-after products for pop culture enthusiasts worldwide. As an entertainment company with a diverse portfolio of licensed and original IPs, its catalog covers a broad spectrum of tabletop games and collectibles. The passionate team at Cryptozoic aims to inspire gamers and collectors all around the globe, while bringing fans together as part of the Cryptozoic community. Visit www.cryptozoic.com for more information and sign up for the company’s Mailing List to receive the Fans First Newsletter and updates about products and events.

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